Marketing and advertising methods of various kinds have always been capable of providing suitable information to the general public and building a comprehensive brand image. They are employed by most organisations, public figures, political parties and governments on a regular basis for a variety of purposes. Maintaining healthy public relations and getting positive media coverage is crucial in building a convincing public image and promoting the interests of the organisation. The recent developments in the industry like digital marketing, social media influencing, etc. have led to the influx of online bloggers, content creators, and social media influencers into the public space, leading to structural changes in the industry and its business model.
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